Writling has a longstanding relationship with Creaholic SA, a Swiss “Innovationshaus” that develops innovative technological solutions for clients all over the world. The challenge with Creaholic projects is to understand a new technology-frequently one that has never before existed-and then explain that technology to their own clients, as well as to investors, academics and the general public. It’s not enough to explain the technology itself; it’s equally important to convey the “so what” – the reason why each particular invention is advantageous.
The challenge for this client was to describe a technology that had never been used in any form before: the ultrasonically-assisted infusion of thermoplastic elements into a porous material substrate. Not a nail and not a glue, this is a totally novel bonding technology that has found applications in everything from furniture construction to surgical repair of broken bones.
As both an educational company and a supplier of industrial-grade hydrogen technology, H-TEC has an unusual breadth of potential customers. Writling has a long history of working with the H-TEC marketing team to craft their message, catch any errors, and make sure they’re explaining their products to a wide range of audiences.
LENR-Cities has the ambitious goal of helping develop and commercialize a truly disruptive technology: low-energy nanoscale reactions (aka. cold fusion). We’re working with their co-founder to improve public-facing documents, including investor materials, web copy and a whitepaper. There’s an immense challenge to convince skeptical readers that this technology works, that it’s safe, and that it can change the world for the better.
Reusing shower water: gross. Reusing shower water energy: brilliant. Joulia developed an easy way to recapture heat energy that otherwise would go straight down the drain